In 2023/2024, the European cross-border e-commerce market hit €326 billion, with online marketplaces contributing 69% of this total.
Leading platforms like Amazon and eBay maintain significant dominance. However, the top 100 marketplaces have seen a 39.29% growth, reaching €197.01 billion.
Despite projected slight declines in marketplace share by 2025, cross-border GMV continues to grow, with almost all visitors expected to engage in cross-border shopping, signaling ongoing expansion in the sector.
Here are some key takeaways:
The e-commerce landscape is rapidly changing, driven by multichannel strategies and the rise of Chinese marketplaces.
Sellers increasingly diversify their platforms, driven by high Amazon costs, market saturation, and the need for brand independence.
Shein and Temu disrupt global competition with direct-from-manufacturer models, low prices, and social media-driven marketing, though their growth raises regulatory concerns over local business impacts and labor practices.
The success of global e-commerce will depend on how effectively Western companies adapt through innovation and tackle challenges in an increasingly competitive and regulated market.
Read more by following the link:
https://www.cbcommerce.eu/blog/2024/10/10/top-100-cross-border-marketplaces-europe-report-european-cross-border-e-commerce-reaches-new-heights/